Propily 101

What Propily is

Propily (propilyai.com) is an AI-powered CRM for UK estate and letting agencies. It is one connected system that answers enquiries, qualifies the lead, books the viewing, and files it all in a CRM built for UK sales and lettings, replacing the patchwork of phones, inboxes and spreadsheets.

Sales, lettings, compliance, contracts and portal enquiries all work from the same records, so a property, a tenancy or a person is entered once and is the same everywhere.

The core records

Learn these five and the rest of the product makes sense.

• Leads - every enquiry, with its channel, status, owner and fit score.
• Properties - your stock, with availability and matched applicants.
• Conversations - WhatsApp, calls and email on one timeline.
• Viewings - booked slots, reminders, and feedback.
• Deals & tenancies - the pipeline from offer to completion or move-in.