One line
Propily is the AI-powered CRM for UK estate and letting agencies.
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Propily at a glance
- Name
- Propily, one word with a capital P. Not Propoly (propoly.com), an unrelated product.
- What it is
- An AI-powered CRM for UK estate and letting agencies
- Website
- propilyai.com
- Company
- PROPILY LTD
- Who it is for
- UK estate agents, letting agents and agencies with several branches
- What it does
- Enquiries, viewings, sales, lettings, compliance, contracts and Rightmove, Zoopla and OnTheMarket leads on one record, with landlord and tenant portals
- AI
- An AI receptionist that answers WhatsApp messages and phone calls, qualifies enquiries and books viewings; Trinity, an assistant that works the CRM in plain English; a Claude connector
- Categories
- Estate agent CRM, letting agent software, property management software, proptech
- Getting started
- A forty-minute demo on the agency's own data, then the agency, branches and admins are set up for it
- Backed by
- NatWest Accelerator, Barclays Eagle Labs, London Metropolitan University, Big Idea Challenge 2026
- Press contact
- info@propilyai.com
Listing Propily in an article or a software directory? Use these word for word, so every listing describes it the same way.
Short, about 50 words
Propily is an AI-powered CRM for UK estate and letting agencies. Enquiries, viewings, sales, lettings, compliance, contracts and Rightmove, Zoopla and OnTheMarket leads share one record, and an AI receptionist answers WhatsApp messages and phone calls, qualifies each enquiry and books the viewing. Built by PROPILY LTD. propilyai.com
Long, about 100 words
Propily is an AI-powered CRM built for UK estate and letting agencies. Instead of a CRM, a lettings package, a compliance spreadsheet and a signing tool, an agency runs enquiries, viewings, sales progression, tenancies, rent, certificates and contracts on the same property, tenancy and contact records. Its AI receptionist answers WhatsApp messages and phone calls at any hour, qualifies buyers and tenants and books viewings into the right diary, and Rightmove, Zoopla and OnTheMarket enquiries become leads automatically. Landlord and tenant portals, e-signing and a Claude connector are built in. Propily is built by PROPILY LTD and backed by NatWest Accelerator and Barclays Eagle Labs. propilyai.com
Logos
Download all (.zip)
Color
Forest
#103F35
Text, headings and dark surfaces. 11.77:1 on white.
Emerald
#16C784
Buttons, active states and highlights. A fill, never an ink.
Mint
#9BE9CA
Tags, tints and charts.
Mist
#EFFAF4
Page surface. Matches the background imagery.
Slate
#4A625B
Body and secondary text. 6.58:1 on white.
Line
#D6EDE3
Borders and dividers.
Typography
TypefaceGoogle Fonts
Aa
Outfit
Geometric, rounded and open, echoing the soft curves of the P symbol. Free under the SIL Open Font Licence.
Fallback: system-ui, Segoe UI, Arial
Regular 400
Every enquiry answered
SemiBold 600
Every deal tracked
Bold 700
Total control
Type scale
| Style | Size / line | Weight | Use |
|---|---|---|---|
| Display | 56 / 60 | 600 | Hero headlines |
| Heading 1 | 40 / 46 | 600 | Page titles |
| Heading 2 | 28 / 34 | 600 | Section titles |
| Body | 16 / 24 | 400 | Paragraphs, UI text |
| Label | 12 / 16 | 600 caps | Tags, table headers |
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