Portal lead management
Portal enquiries arrive as emails that someone has to read, copy into the CRM and chase, often after the applicant has already heard from another agent. Propily picks up Rightmove, Zoopla and OnTheMarket enquiries as they arrive, turns each one into a lead on the right branch, and starts the conversation on WhatsApp straight away.
Zoopla delivers its leads to Propily directly, valuation requests included. Rightmove and OnTheMarket enquiry emails are read from your connected inbox or sent to a Propily inbound address, and the applicant's details, the property and their message are pulled out.
Each enquiry is matched to the property and the office that lists it, so it lands with the right branch, and the manager assigns the negotiator. An enquiry that cannot be matched is still kept, flagged and put in front of a person, never dropped.
Each new lead is sent an approved WhatsApp opener, and the AI receptionist carries on the conversation: it answers questions about the property, qualifies the applicant and books the viewing. Your team picks up a lead that is already qualified, with the conversation attached.
Propily includes listing feeds for Rightmove (the Real Time Datafeed), Zoopla and SpareRoom (lettings), which run from the property record once your agency's portal credentials are connected. A nightly check compares what the portals hold with Propily, so the listing and the enquiries it brings in stay on the same property.
A portal enquiry in Propily is not a separate inbox to work through. It is a lead on the property it was about, with its score, its WhatsApp conversation, the viewing it led to and, if it goes further, the offer or the tenancy, all on the one record.
Zoopla delivers leads to Propily directly. Rightmove and OnTheMarket enquiries arrive as emails, which Propily reads from your connected inbox or from a Propily inbound address, then turns into leads.
It is matched to the property and branch, checked for duplicates and opt-outs, and sent an approved WhatsApp opener. The AI receptionist then answers questions, qualifies the applicant and books the viewing, and the whole conversation is kept on the lead.
Propily has listing feeds for Rightmove, Zoopla and SpareRoom (lettings), switched on with your agency's portal credentials. Ask about your portals when you book a demo.
For enquiries, yes: OnTheMarket enquiry emails are turned into leads and followed up like any other. Propily does not publish listings to OnTheMarket.
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